Cosmo
Member
Registered: 29th Mar 01
Location: Im the real one!
User status: Offline
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Anyone have any first hand experience with this?
Ive found a really good opportunity to market directly to our potential customers, but the site offers both Pay Per Click and Pay Per (1000) Impression. I was wondering what the opinions were on going for either option?
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John
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Registered: 30th Jun 03
User status: Offline
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I've not had any direct experience but is it cheaper paying for 1000 and are you expecting at least 1000 clicks?
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Cosmo
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Registered: 29th Mar 01
Location: Im the real one!
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Ah yeah, should of mentioned price.
Its about half the price per 1000 impressions than it is per click (approx 20p and 40p).
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John
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Registered: 30th Jun 03
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At that price i'd personally get 1000.
You could always give it a 14 day pay per click trial and see how it went though.
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Cosmo
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Registered: 29th Mar 01
Location: Im the real one!
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Yeah, Im going to trial them both and monitor the results. Was hoping someone could save me the bother though 
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Joe
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Registered: 20th Jun 04
Location: Hesketh Bank, Lancashire
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I will wear one of your wedding dresses every saturday for £100 a week.
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Cosmo
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Registered: 29th Mar 01
Location: Im the real one!
User status: Offline
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Why will I pay you to do something you do anyway 
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Cosmo
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Registered: 29th Mar 01
Location: Im the real one!
User status: Offline
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Just read a few articles online, and it appears CPM is suggested where you are advertising to a niche market, i.e. if I was doing it on a wedding website. As the % of the 1000 impressions where you would get a click would be fairly high.
But if I was doing it to a much broader audience, i.e. Google (minus adwords!) it would make sense to pay per click, as it would be a very low % per thousand to click through.
Thats fairly obvious tbh, and along the lines what I was thinking but has just confirmed it for me.
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
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I would concentrate on getting your site search engine optimised first so that your organic search results are really good and then go down the PPC route (if you still want to), IMO (obviously I do not know if your site is already SEO).
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Cosmo
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Registered: 29th Mar 01
Location: Im the real one!
User status: Offline
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Yep its already top of the search results on Google for everything we are after.
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
User status: Offline
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Link? 
(U2U it if you want - just curious to see what it looks like)
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richc
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Registered: 24th Mar 07
Location: Ilkeston
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Cosmo trying a dress on? Link?
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
User status: Offline
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I long for the day Cosmo turns up at my house dressed in a wedding dress, asking me to marry him.
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xa0s
Banned
Registered: 4th Mar 08
Location: Dartford, Kent Car: Turbo'd Fabia vRS
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To give you an idea, I paid for clicks and it showed 33,000 impressions and I got 167 clicks.
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Cosmo
Member
Registered: 29th Mar 01
Location: Im the real one!
User status: Offline
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quote:
Originally posted by xa0s
To give you an idea, I paid for clicks and it showed 33,000 impressions and I got 167 clicks.
Was that advertising somewhere specific to what you were advertising, or just a general site?
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