Paul_J
Member
Registered: 6th Jun 02
Location: London
User status: Offline
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- If you don’t know, there was something that went viral recently regarding advertising ‘old spice’.
It started off with this guy ‘old spice man’ doing an advert like this
http://www.youtube.com/watch?v=uLTIowBF0kE
But then, they cleverly did this stunt where the bloke would answer people almost in real time, with witty come backs to their questions on youtube.
In total over a few days the guy did over 100 individual videos responding to people including, Ellen, Kevin Rose (Digg), Reddit, 4chan and many others.
The genius behind it is that, someone makes a comment / asks him something and he responds. So they instantly go and tell their friends / show their friends the response. Thus it causes wave after wave of viral activity.
e.g.
http://www.youtube.com/watch?v=So5yDtITswY&feature=player_embedded
http://www.youtube.com/watch?v=s5KIYhXa_8E&feature=player_embedded
http://www.youtube.com/watch?v=zyv8J7VZcuw&feature=player_embedded
http://www.youtube.com/watch?v=nFDqvKtPgZo&feature=player_embedded
Someone's made a old spice voicemail generator too
http://www.oldspicevoicemail.com/
'Hi You have called 07811582233 The Tall accomplished man you're calling can't come to the phone right now because they're Ripping out mass loads of weights. But leave a message and they'll return your call as soon as possible. I'm on a horse.
This article says how they did it.
http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php
[Edited on 15-07-2010 by Paul_J]
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Twitch
Member
Registered: 3rd Nov 09
Location: Flitwick, Bedfordshire
User status: Offline
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LMFAO i love these.
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ashleh
Member
Registered: 23rd Dec 08
Location: Nottingham
User status: Offline
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http://www.youtube.com/watch?v=3tI4CbCniBI
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3CorsaMeal
Member
Registered: 11th Apr 02
User status: Offline
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07811582233
is that your number?
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3CorsaMeal
Member
Registered: 11th Apr 02
User status: Offline
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do i enter mine to get a voicemail thingy?
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LukeS
Member
Registered: 25th Nov 07
Location: Ormskirk
User status: Offline
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quote: Originally posted by ashleh
http://www.youtube.com/watch?v=3tI4CbCniBI
what the actual fuck
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3CorsaMeal
Member
Registered: 11th Apr 02
User status: Offline
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http://www.youtube.com/watch?v=NIdSxKBSDf8
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Paul_J
Member
Registered: 6th Jun 02
Location: London
User status: Offline
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quote: Originally posted by 3CorsaMeal
07811582233
is that your number?
yes, you enter your number and click the options and then download your own voice mail
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Anty
Premium Member
Registered: 19th Mar 08
Location: droitwich
User status: Offline
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quote: Originally posted by 3CorsaMeal
07811582233
is that your number?
Dont give him any dodgey calls will you
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