deano87
Member
Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
User status: Offline
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quote:
MediaGuardian.co.uk
Renault has pulled an ad campaign that used the phrase "N-word" over fears it may cause offence.
Renault has moved to pull the press ad, which used the phrase "For 10 days, we can't use the 'N' word", despite the fact the Advertising Standards Authority has yet to decide whether the ad warrants an investigation.
However, the watchdog has already received a number of complaints.
"The general crux of the complaints is that the ad is offensive, inappropriate and in bad taste because of the connotations of the N-word," said an ASA spokesman.
The ad, designed to promote a limited-period promotion where Renault dealers were supposedly not allowed to say "no" to customers, is one of three press ads and three radio spots.
"The latest press and radio ad campaign from Renault UK has been created with a simple game of Yes/No as its theme," said a spokesman for Renault UK.
"The N-word headline is one of three print advertisements that are complemented by three radio commercials explaining the game and Renault's offers.
"Any misunderstanding of the N-word is totally unintentional. However, this specific print advertisement will be removed with immediate effect, so as not to cause any offence.
"The other advertisements in the series do not include an N-word reference".
The two other press ads run with the straplines "We Don't Have a Swear Box, We Have a 'No' Box" and "For 10 Days, the Word 'No' Does Not Exist."
Could someone please explain an offensive 'N' word to me? I can't think of any 
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Ricky352
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Registered: 6th Apr 07
Location: Lisburn, N.I.
User status: Offline
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Nigger i think they mean? Everything is far too PC these days!
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Edd
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Registered: 8th Nov 04
Location: Glasgow
User status: Offline
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wtf that is pretty poor
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Neo
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Registered: 20th Feb 07
Location: Essex
User status: Offline
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quote:
Originally posted by Ricky352
Nigger i think they mean? Everything is far too PC these days!
So conservative
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deano87
Member
Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
User status: Offline
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Could be. But wtf.
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Jules
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Registered: 26th Nov 04
Location: Ipswich, Suffolk Status: Happy
User status: Offline
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Come on deano - pull your head out of the sand, it's quite obvious (although I don't agree with having to pull the adverts because of it as they explain it means "no")
N word = Nigger
F word = Fuck
C word = Cunt
S word = Shit
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lil_g
Member
Registered: 29th Oct 06
User status: Offline
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The ad, designed to promote a limited-period promotion where Renault dealers were supposedly not allowed to say "no" to customers, is one of three press ads and three radio spots.
The 'N' word is no
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stan_the_man
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Registered: 14th Feb 07
Location: Perth, Western Australia
User status: Offline
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*Heads off to YouTube for a look*
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Ian
Site Administrator
Registered: 28th Aug 99
Location: Liverpool
User status: Offline
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So you go in and say you want a Megane F1 for £5k? They reply what - 'unlikely?'.
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Adam-D
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Registered: 11th May 02
Location: Cheshire
User status: Offline
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quote:
Originally posted by Ian
So you go in and say you want a Megane F1 for £5k? They reply what - 'unlikely?'.
something like that, its been on radio city for last few days
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Dave A
USER UNDER INVESTIGATION - DO NOT TRADE
Registered: 10th Dec 03
Location: County Durham
User status: Offline
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yes the "n" word is no but people found it offensive as in the adds they depicted the "n" word to be the word nigger so people found this "offensive"
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Superlite Ltd.
Member
Registered: 9th Jan 07
User status: Offline
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quote:
Originally posted by Ricky352
Nigger i think they mean? Everything is far too PC these days!
banned
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stan_the_man
Member
Registered: 14th Feb 07
Location: Perth, Western Australia
User status: Offline
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quote:
Originally posted by stan_the_man
*Heads off to YouTube for a look*
Ok, didnt find said advert but found this -
http://www.youtube.com/watch?v=k3ygYUYia9I
Fark!
[Edited on 22-11-2007 by stan_the_man]
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Ricky352
Member
Registered: 6th Apr 07
Location: Lisburn, N.I.
User status: Offline
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quote:
Originally posted by Superlite Ltd.
quote:
Originally posted by Ricky352
Nigger i think they mean? Everything is far too PC these days!
banned
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ed
Member
Registered: 10th Sep 03
User status: Offline
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I'm going to say nigger because everyone else is.
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Jules
Member
Registered: 26th Nov 04
Location: Ipswich, Suffolk Status: Happy
User status: Offline
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quote:
Originally posted by Superlite Ltd.
quote:
Originally posted by Ricky352
Nigger i think they mean? Everything is far too PC these days!
banned
If he's banned for that then I'm well and truely up the creek!
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Ricky352
Member
Registered: 6th Apr 07
Location: Lisburn, N.I.
User status: Offline
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Just while we are on the subject of the n word and PC, has any1 noticed how racist some old tv shows are. I watched a couple of episodes of "Rising Damp" yesterday, and some of the stuff they said would never get said today. Stuff like when they were talking to a black man they said "its not like where you come from were they all swing from trees"
Quality show altogether.
PS - just to clarify im not racist lol
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Wrighty
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Registered: 28th Feb 04
Location: Howden
User status: Offline
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i thought the word was No...
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Ben G
Member
Registered: 12th Jan 07
Location: Essex
User status: Offline
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next time something says white people we should complain as it's racist.
fucking idiots...
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JonnyJ
Member
Registered: 23rd Sep 05
Location: Scotchland
User status: Offline
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quote:
Originally posted by deano87
Could someone please explain an offensive 'N' word to me? I can't think of any
Serious  ffs Deano
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Rob H
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Registered: 28th Oct 00
Location: Staffordshire Drives: Astra SRi
User status: Offline
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quote:
Originally posted by Jules
quote:
Originally posted by Superlite Ltd.
quote:
Originally posted by Ricky352
Nigger i think they mean? Everything is far too PC these days!
banned
If he's banned for that then I'm well and truely up the creek!
The "S" word creek? 
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Steve
Premium Member
Registered: 30th Mar 02
Location: Worcestershire Drives: Defender
User status: Offline
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apparently we're arent allowed to say the word nigger even if its not being used in a racist manner
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Steve
Premium Member
Registered: 30th Mar 02
Location: Worcestershire Drives: Defender
User status: Offline
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what makes it ironic is its white people who make these pc rules, black people probably dont even care
same goes for reducing xmas decorations in fear of offending other religions, the other religions really dont care, its not them saying they dont want the decorations
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cheekyalex
Member
Registered: 5th Jan 06
Location: liverpool
User status: Offline
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I must admit when i first heard that advert on the radio i laughed out loud. didnt think it would actually get banned tho. PC does take thie piss sometimes.
Wonder if anyone has gone into a renault dealer and asked, are you allowed to say nigger? wonder what his reply would be?
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Robin
Premium Member
Registered: 7th Jan 04
Location: Northants Drives: Clio 182 Cup
User status: Offline
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This has probably caused more of a stir by making the news than it would have done if it was aired, how ironic.
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