Jules
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Registered: 26th Nov 04
Location: Ipswich, Suffolk Status: Happy
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There was one left in one of the machines I was using at work this week (was either the latest one or a very recent one) - and it has improved ten fold, there is just one girl feature and that has been done in a more upmarket (almost FMH-esque) way, the feature cars are a lot more tasteful than before, yes there are still the pages of sex-chat lines etc in the back but I guess they help to pay the bills for the magazine and are needed to be there.
Overall it's a huge improvement on what it has been for the past 5+ years!
If you've got a few quid go and pick up a copy and see what you make of it - I think you'll be impressed.
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Teddy
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Registered: 19th Jul 04
Location: Northampton Drives: VW Bora 1.9TDi pd130
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quote:
Originally posted by Rachel H
As a 24 year old lad I find it embarissing to buy it.
This information is Gold to you Max ed - about what your target audience think about the mag.
I think the name (which i know in a million years wont change) doesnt help along with the logo (again i know you wont be willing to chance)
But i do respect you an immense amount for seeking to make change and actually doing it.
To be honest i think if you carry on like this your wasted on such a publication.
Now ill pull my head out of your arse and go and finger my own.
I thank you please.
[Edited on 30-03-2007 by Teddy]
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davey_jack
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Registered: 28th Jan 06
Location: Horley, Surrey Drives: Clio 182
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true ^
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RKS
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Registered: 2nd Mar 04
Location: Gloucestershire UK
User status: Offline
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i bought the first one of your new look, which i was a bit disapointed in to be honest, the only feature which really stuck out to me was the vauxhall victor. other than that all i noticed was cars which had countless amounts of money threw at them, i want to see cars built on driveways not on stupid budgets but car's built by regular people not bodyshops with blanks cheques
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Max ed
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Registered: 3rd Nov 06
User status: Offline
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I am very aware of how important it is now to talk to you guys as much as possible and workload allowing I plan to do a lot more of it. We will be bringing a few issues to Donny next weekend. We haven't got an official presence as we are waiting to see what the show looks like this year (the organisers are attempting to make it a credible car show again). Be good to see some of you if you're there.
As you can imagine we are stuck between a rock and a hard place as we are changing the content, look and feel to attract a new audience and refind all those former Max readers. Unfortunately (and this has nothing to do with the current team) the preconceptions are so strong currently that people won't give it a chance. We will continue to evolve the content further as the months go on - do it slowly so we give new readers a chance to find it...
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Rachel H
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Registered: 12th Nov 03
Location: Berks
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I will give you another chance and go and buy it later. It would be good to have something decent to read other than Total Vauxhall.
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Chris Bingham
Member
Registered: 30th Mar 02
Location: In Scotland
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I bought a porn mag the other week, imagine my shock when it was full of cars! Vice versa with Max Power the last time I bought it.
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Sidesport
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Registered: 25th Nov 03
Location: Bath
User status: Offline
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I still think that if you are trying to change audience you NEED a new name. People will always relate MAX POWER to the local ned in his vauxhall nova in the local Maccy D's.
Chris
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Danny W
Organiser: East Midlands
Premium Member
Registered: 14th Nov 05
Location: Northamptonshire
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quote:
Originally posted by Jules
There was one left in one of the machines I was using at work this week (was either the latest one or a very recent one) - and it has improved ten fold, there is just one girl feature and that has been done in a more upmarket (almost FMH-esque) way, the feature cars are a lot more tasteful than before, yes there are still the pages of sex-chat lines etc in the back but I guess they help to pay the bills for the magazine and are needed to be there.
Overall it's a huge improvement on what it has been for the past 5+ years!
If you've got a few quid go and pick up a copy and see what you make of it - I think you'll be impressed.
completely agree, the new look is heading in the right direction imo and you you do notice the changes & effort you guys are putting  altho as stated by a few of the guys here the name will always be related to the local chavy cruise etc.
imo i think a feature/project built on 'normall-ish' budget would be pretty good (something that your average person could afford and build on their drive) like what you can find in total vauxhall or ppc. something such as track prepping a car, general maintenance, or restoration of an old skool motor. it would be an interesting read and would maybe interest the car enthusiasts more
Smoke Grey 5 Door
EastMids Regional Events
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All Torque
Member
Registered: 17th Nov 05
Location: Milton Keynes Drives: Ford Focus TDCi
User status: Offline
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quote:
Originally posted by Cupra Steve
http://www.pistonheads.co.uk/sales/146606.htm
i'm sure you could knock £400 off!
111,000 miles in 5 years?  
Oh man Does he not know what a diesel engine is?
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Phi
Member
Registered: 8th Jan 07
Location: South
User status: Offline
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i forgot the mag still existed tbh, theres so many mags out!
Max power has been around for ages right???!!!
get rid of the bad pics of girls, if you have girls get FHM style/glamour pics and choose the best girls ;-P
it must be hard these days for mags!! you got to be open for the right market! and cater for everyone! right!?
the days of fibreglass, spinners and neons are just not cool anymore ... hence why you are probably trying to get feedback of what real peopple want??!!,, countless number of times you see thousands spent on 'show' cars and 5 months later they are trying to sell them... stuuuuupidd.
dont forgot MAX is probably the daddy of all them car/girl mags????!!!!
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kz
Member
Registered: 9th Aug 02
Location: Southend, Essex Drives: Mini Cooper S
User status: Offline
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quote:
Originally posted by Corsa_phi
i forgot the mag still existed tbh, theres so many mags out!
Max power has been around for ages right???!!!
get rid of the bad pics of girls, if you have girls get FHM style/glamour pics and choose the best girls ;-P
it must be hard these days for mags!! you got to be open for the right market! and cater for everyone! right!?
the days of fibreglass, spinners and neons are just not cool anymore ... hence why you are probably trying to get feedback of what real peopple want??!!,, countless number of times you see thousands spent on 'show' cars and 5 months later they are trying to sell them... stuuuuupidd.
dont forgot MAX is probably the daddy of all them car/girl mags????!!!!
well it could be worse it could have you writing it!!!??!?!?!??
!!??!
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Ian
Site Administrator
Registered: 28th Aug 99
Location: Liverpool
User status: Online
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quote:
Originally posted by Max ed
We haven't got an official presence as we are waiting to see what the show looks like this year (the organisers are attempting to make it a credible car show again).
Funny you should say that, we made a similar decision.
Personally I don't see a huge problem with the name, being a reader from the first time around. If the content is good then I'm not about to hold a short term loss of direction against anyone.
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Ben ev
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Registered: 23rd Oct 05
Location: kingslynn / torquay
User status: Offline
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"The days of fibreglass, spinners and neons are just not cool anymore ... hence why you are probably trying to get feedback of what real peopple want"
this is true to the extent of the target audience. with the younger readers there is always going to be a market for this type of car modification. the problem you have is that as readers get older there tastes and interests change and as with myself i am no longer interested in big bodykits and loud stero's etc. however the mag editors need to deciede weather they wont to keep a selection of dedicated readers/buyers of the magazine or risk losing them to younger generations. noing nothing about the business i cant suggest which way to go but as said before i also believe that its got a reputation that wont be lost. have countless old max power mags at the bottom of cupboards but dont really buy them these days as not to my taste
[Edited on 30-03-2007 by Ben ev]
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Demo
Member
Registered: 27th Sep 01
Location: south wales Drives: astra sri ecoflex
User status: Offline
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quote:
Originally posted by Ian
quote:
Originally posted by Max ed
We haven't got an official presence as we are waiting to see what the show looks like this year (the organisers are attempting to make it a credible car show again).
Funny you should say that, we made a similar decision.
Personally I don't see a huge problem with the name, being a reader from the first time around. If the content is good then I'm not about to hold a short term loss of direction against anyone.
very true ian
i remember reading max power back in the late 90s and it had some cracking features and articles in it.
the last tim i bought it was probably early 00s and it just seemed to be full of ads and sex chat lines
i also heard a rumour from someone who worked at performance ford that they (max power) were on the verge of going down the crapper a few years ago and hance the ads growing in it
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Novaneil
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Registered: 26th Oct 06
Location: Leamington Spa
User status: Offline
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Right.... I've just picked up the new issue with the Caymen S on the front and am looking through it now.
First impressions are....
The layout is good,
The pictures (photography) is fantastic!
Car content.... Ermmm... There's not actually many main feature cars (The Caymen, Corrado, Astra VXR, MR2 and Supra) The cars you've chosen to feature though are all unique, interesting to read about and tastefully modded... so well done there!
Theres lots of adverts (but I appreciate there has to be from a "Making money" point of view so that doesn't bother me)
Girls!!!.... or lack off! Sorry but all those complaining about seeing girls in the mag... come on, are you gay?  Cars and Girls go together!!! I don't want a mag cruelling with women, but it would nice to see 2 or 3 pages devoted to one topless beauty to brighten up my day The girl thats in it is nice... but the pics are arty farty... Why do the majority of blocks buy the Daily Star or Sun... They want to see a nice hot topless bird on page three... and any bloke that doesn't is strange if you ask me 
The other features in the mag, say the Jamie Shaw interview are ok, but to be honest if I had the choice of that or another feature car.... i'd prefer to see the car.
Stick to what you know... Pack the mag with cars... and lots of them.. Plenty of "homebrew, Born in a barn" motors... Track day machinery both expensive and budget.... 1/4 mile machines, a couple of "Smartly" kitted, ICED cars and a hot lady.... along with a "Whats new section"
JOBS A GOODUN!
Anyway Keep up the good work Max ED, I enjoy the mag and will continue to support it. Who cares what its called... its whats in it thats important. And for me its a good read.
Neil
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Butler
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Registered: 2nd Jun 05
Location: London
User status: Offline
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Its a car magazine, not a porn mag. I dont care for seeing girls in car magazines, there is porn for that!
I recommend a change of name if you want to attract a new audience, the max power name means alot in this day and age and its alot easier than changing peoples perceptions. I think people are more likely to give a new magazine a chance as compared with an old magazine which has a 'bad' name for itself.
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cossie_corsa
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Registered: 15th Nov 03
Location: Newport
User status: Offline
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i had a chat with simon(max ed) when he was only a few weeks into the job at max live last year. must say was very impressed. a top bloke to talk to, was asking for input on the magazine and i could see he's made a genuine effort to regain the direction as a car mag
i agree the image is still damaged from all the useless tits and ass articles but its defo on the right track. supposed to be featuring my car when its finished but until i lose the spoiler and bonnet(goin a lot smoother than it was) its gonna look a little out of place with the new image lol. just wanna say people should pick up a copy and then judge it after seing the changes they've made. if you still don't like it, fair enough 
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Gary
Premium Member
Registered: 22nd Nov 06
Location: West Yorkshire
User status: Offline
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I'll stick with Total Vaux thankyou.
I grew out of maxpower when i was 17
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Novaneil
Member
Registered: 26th Oct 06
Location: Leamington Spa
User status: Offline
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quote:
Originally posted by Butler
Its a car magazine, not a porn mag. I dont care for seeing girls in car magazines, there is porn for that!
I recommend a change of name if you want to attract a new audience, the max power name means alot in this day and age and its alot easier than changing peoples perceptions. I think people are more likely to give a new magazine a chance as compared with an old magazine which has a 'bad' name for itself.
Sorry, I don't agree....
I don't buy porn but always have a look at Page 3 when theres a Sun newspaper about... you wouldn't tell the SUN to stop pulishing topless women because its a news paper and not a porn mag 
And who cares what its called? I just think its sad that if its a great mag and you wouldnt buy it just because of a name.
Thats like saying... yes the Skoda Octavia RS is a great car but the reason you wouldn't buy it is because its still badged a Skoda.
PROPER car enthuisasts would buy it for the car if they liked it! So I think in the same way people will buy Max Power because of the content and not the name. Well I will anyway....
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Robin
Premium Member
Registered: 7th Jan 04
Location: Northants Drives: Clio 182 Cup
User status: Offline
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quote:
Originally posted by Novaneil
I don't buy porn but always have a look at Page 3 when theres a Sun newspaper about... you wouldn't tell the SUN to stop pulishing topless women because its a news paper and not a porn mag
No, I'd buy the Mail.
That's the problem here, there's 2 audiences, people who want a car mag, and people who want a few pairs of tits in a car mag cover.
To please one, you lose the other's custom.
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Butler
Member
Registered: 2nd Jun 05
Location: London
User status: Offline
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quote:
Originally posted by Novaneil
quote:
Originally posted by Butler
Its a car magazine, not a porn mag. I dont care for seeing girls in car magazines, there is porn for that!
I recommend a change of name if you want to attract a new audience, the max power name means alot in this day and age and its alot easier than changing peoples perceptions. I think people are more likely to give a new magazine a chance as compared with an old magazine which has a 'bad' name for itself.
Sorry, I don't agree....
I don't buy porn but always have a look at Page 3 when theres a Sun newspaper about... you wouldn't tell the SUN to stop pulishing topless women because its a news paper and not a porn mag
And who cares what its called? I just think its sad that if its a great mag and you wouldnt buy it just because of a name.
Thats like saying... yes the Skoda Octavia RS is a great car but the reason you wouldn't buy it is because its still badged a Skoda.
PROPER car enthuisasts would buy it for the car if they liked it! So I think in the same way people will buy Max Power because of the content and not the name. Well I will anyway....
I dont care about the name, im just saying they will appeal to a wider audience who are unfamiliar with the new magazine name, people will still be put off by the max power name even if the content does change and thats fact.
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mantamark
Member
Registered: 19th Jun 06
Location: Northumberland
User status: Offline
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RIP Retro Cars
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SVM 286
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Registered: 13th Feb 05
Location: pain
User status: Offline
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quote:
Originally posted by Fad
Good improvment though loved the RS turbo feature
Hmmm, tell me more Mr Fad.
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SVM 286
Member
Registered: 13th Feb 05
Location: pain
User status: Offline
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quote:
Originally posted by Robin
there's 2 audiences, people who want a car mag, and people who want a few pairs of tits in a car mag cover.
To please one, you lose the other's custom.
Spot on Robin
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