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French parliamentarian Valerie Boyer, a member of President Nicolas Sarkozy's UMP party, and some 50 other politicians have proposed the law to fight what they see as a warped image of women's bodies in the media.
"These images can make people believe in a reality that often does not exist," Ms Boyer said in a statement, adding that the law should apply to press photographs, political campaigns, art photography and images on packaging as well as advertisements.
Under the proposed law, all enhanced photos would be accompanied by a line saying: "Photograph retouched to modify the physical appearance of a person."
Digitally enhanced photographs have been at the centre of a string of scandals in France - most recently Paris Match was caught out after having altered a photo of Mr Sarkozy to remove chubby love handles.
Luxury brands and fashion magazines have also been accused of digitally making models look thinner, enhancing their breasts, whitening teeth, lengthening legs and erasing wrinkles.
Ms Boyer says being confronted with unrealistic standards of female beauty could lead to various kinds of psychological problems, in particular eating disorders.
Breaking the law would be punished with a fine of 37,500 euros ($63,700), or up to 50 per cent of the cost of the advertisement.

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Originally posted by John
That's not making digital enhancement illegal, just meaning they have to put some text in tiny font at the bottom, will make no difference at all.

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