liamC
Member
Registered: 28th Feb 04
User status: Offline
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I am developing a Web Packages document for clients, so they can decide which package is the one they want, and I need ideas for a theme, or wording.
For example: Bronze web package would be the cheapest, Silver would be medium priced, and Gold would be the most expensive.
I dont want to use the words "bronze", "silver" and "gold" however as I think thats a bit common and overused - I want something else.
Any ideas from any of our esteemed CS users?
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Whittie
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Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
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There's quite a few ways. Depending on how you want to market it really.
Colours
Numbers
Wording
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AdZ9
Member
Registered: 14th Apr 06
User status: Offline
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I'd go really different, such as random colours like
Red, Green, Blue (just an example)
Or you can do the old
Lite, Medium, Full or Standard, Premium, Executive
Or you could be geeky and use like Web style
Package 1.0, Package 2.0, Package 3.0
Or you could use a funny/comical approach using random animal names or something
Cheese, Mouse, Elephant 
Do something different, so people will smile or laugh, even if they don't really like it it will still be weird/funny and then they will say to other people "saw this worded funny the other day" etc
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liamC
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Registered: 28th Feb 04
User status: Offline
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Decided to keep in with our location and company colours by naming the packages after types of desert transport from small to large:
‘Sandboard’ Basic Package
‘Dune Buggy’ Corporate Website Package
‘4 x 4’ Advanced Package
Thoughts?
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Cosmo
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Registered: 29th Mar 01
Location: Im the real one!
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Paper, Scissor, Stone
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AndyKent
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Registered: 3rd Sep 05
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quote:
Originally posted by liamC
Decided to keep in with our location and company colours by naming the packages after types of desert transport from small to large:
‘Sandboard’ Basic Package
‘Dune Buggy’ Corporate Website Package
‘4 x 4’ Advanced Package
Thoughts?
Too complicated IMO. Whilst there is room for being different, people want to know quickly and easily what they're getting.
Standard, Premium, Executive or Bronze, Silver and Gold would be my choices - that way the client sees recognisable names and will have a good idea what to expect.
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liamC
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Registered: 28th Feb 04
User status: Offline
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quote:
Originally posted by aPk
quote:
Originally posted by liamC
Decided to keep in with our location and company colours by naming the packages after types of desert transport from small to large:
‘Sandboard’ Basic Package
‘Dune Buggy’ Corporate Website Package
‘4 x 4’ Advanced Package
Thoughts?
Too complicated IMO. Whilst there is room for being different, people want to know quickly and easily what they're getting.
Standard, Premium, Executive or Bronze, Silver and Gold would be my choices - that way the client sees recognisable names and will have a good idea what to expect.
Yeah, gone against mate! Gone for Basic, Corporate and Advanced!
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AndyKent
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Registered: 3rd Sep 05
User status: Offline
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Top man 
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